Fractional MARKETING Roles
Flexible | Impactful | Accountable
The talent and workplace dynamic has changed dramatically, and the marketing landscape keeps evolving. Companies need more types of expertise than ever before, sourcing, keeping and growing this talent is tough.
Fractional hires allow you to find expertise types on a flexible basis that can cover responsibility sets either you may not require fulltime support for or perhaps struggle to build a business case for their cost.
LibbyInside has built fractional role processes to integrate into your workflows much stronger than the typical agency relationships. We have select role types for responsibilities you may already know you need (and neglect), and others that are overlooked that we know drive significant incremental impact to digital teams.
Fractional Marketer Benefits:
- Expertise levels previously in-accessible
- Stronger connection to internal teams
- Reduced agency fees
- Integration with your in-house systems
- Better connection to your customers
- Flexibity to adjust their priorities
- Enterprise Training, Teaching & Processes
Our FRACTIONAL MARKETING EXPERT ROLES
MKTG AI OFFICER
"I want my team and programs enhanced by the latest in AI”
HEAD OF SEARCH
"I need someone to drive my holistic Search (Paid and Organic) strategy”
SEO DIRECTOR
“I need someone to revitalize my Organic Search results”
VP - DEMAND GEN
“I need an expert on performance marketing strategies”
Digital MKTG Lead
“I need someone to help develop my overall digital marketing approach"
PPC DiRECTOR
“I need a senior practice expert to ensure my PPC is well spent"
How will a
FRACTIONAL HEAD OF SEARCH
Impact my results?
- Review your holistic Search strategy and your balance in efforts and coverage between PPC & SEO
- Ensure the right resourcing (internal and external) is in place to support, grow and optimize the channel
- Delivery key new strategies, approaches and techniques to drive the stronger results and ROAS
- Understand the Search technology stack and identify where automation can help bring efficienicies
- Identify opportunities to integrate Search insights into other teams (Social, Programmatic, Ecomm, Content)
How will a
FRACTIONAL MARKETING AI OFFICER
Impact my results?
- Drive efficiencies in your ideation > content > deployment process for content & creative
- Utilizing their experience to use Enterprise generative AI throughout marketing processes
- Build proceses to quickly adapt assets into different content types for faster and more holisitic marketing coverage
- Learn how AI can drive time and scaling efficiencies in your teams day to day marketing execution and operations
- Training, upskilling and process development for various marketing team functions
See how our Fractional Resources can impact your business.
Limited Offer
How will a
FRACTIONAL SEO DIRECTOR
Impact my results?
- Review your holistic Search strategy and your balance in efforts and coverage between PPC & SEO
- Ensure the right resourcing (internal and external) is in place to support, grow and optimize the channel
- Delivery key new strategies, approaches and techniques to drive the stronger results and ROAS
- Understand the Search technology stack and identify where automation can help bring efficienicies
- Identify opportunities to integrate Search insights into other teams (Social, Programmatic, etc)
How will a
FRACTIONAL
VP -
DEMAND GEN
DEMAND GEN
Impact my results?
- Work with you to develop / enhance a holistic customer acquisition strategy
- Identify opportunities to integrate, share and deploy cross-channel insights between the org
- Understand the right resourcing (internal and external) is in place to support, grow and optimize your results
- Set goals & milestones to your performance marketing programs results and sophistication
- Understand the Digital Markeitng technology stack and identify where automation can help bring efficienicies
